Fun, capable and connected, EcoSport gives drivers the freedom and versatility to go small and live big
LOS ANGELES, Nov. 14, 2016 – Ford introduces the all-new EcoSport for North America for those who want space-saving convenience and SUV capability.The EcoSport – a fun, capable, connected compact SUV – stars in the world’s first-ever vehicle reveal on Snapchat, kicking off a Hollywood pop-up event open to the public through Wednesday evening.
The interactive event showcases how EcoSport is a perfect companion for those who believe in going small and living big.
“More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,” said Chantel Lenard, executive director, Ford U.S. marketing. “EcoSport fits perfectly into this growing lifestyle. It’s our smallest SUV, packed with features and personality.”
Fun sound, color and style
EcoSport’s available premium B&O PLAY audio system brings your music to life. HARMAN acoustic engineers spent hundreds of hours perfecting the in-vehicle music experience.
The Ford-exclusive B&O PLAY audio system, standard on EcoSport Titanium, features 10 speakers, including B&O PLAY-branded tweeters and woofers in the front doors and a subwoofer in back. The 675-watt system unlocks the power of your favorite music and transforms every drive into a “living big” experience.
Customers looking to stand apart from the crowd will find plenty of ways to personalize their EcoSport. Along with 10 exterior color choices, there are seven ambient lighting options and four trim level offerings – S, SE, SES and Titanium. All series feature a swing-gate-style tailgate.
The personality-packed SES series makes the biggest splash. It features Intelligent 4WD, sport-tuned suspension and steering, and unique styling cues inside and out – including bold copper accents for the interior and sport seats.
EcoSport makes it easy to stay in touch with friends and family with SYNC® 3, Ford’s communications and entertainment system. Faster, more intuitive and easier to use, the system provides more conversational voice recognition and enhanced response to driver commands. Optimized for hands-free use, SYNC 3 for EcoSport is coupled with a touch screen similar to a smartphone or tablet. The 8-inch screen gives front-row occupants easy access to operate available Apple CarPlay™ and Android Auto™ commands, and B&O PLAY audio settings.
Drivers also have the ability to start, lock, unlock and locate their vehicle from almost anywhere using available SYNC Connect with FordPass®. The mobile app lets owners view vehicle information, such as the fuel level and odometer reading, when not in the vehicle.
Capable, powerful and sporty
Equipped with either the award-winning, 1.0-liter three-cylinder turbocharged EcoBoost® or 2.0-liter four-cylinder, EcoSport provides power and control. Drivers opting for the 2.0-liter engine get Ford’s Intelligent 4WD standard. Both come with six-speed automatic transmissions.
As many as 30 stowage pockets, bins, hooks make efficient use of every interior inch. A cargo management system at the rear features a movable floor board and fold-away second-row seats to provide a flat area for moving furniture and other larger items.
Source: Ford Motor Co.